Block Bars
After lockdown in Peru, bars were still closed, that’s why in Cristal, we decided to reopen their favorite bars, but in the Metaverse. With specialist gamers, we built the most iconic bars of Peru in Minecraft. People could enter to the bars and socialize with friends again with a real beer in hand. A beer in hand? Yes, with the same blocks of the game, we built QR codes inside the bars. After scanning them, you received a Cristal Beer at home by our e-commerce. People loved it, they returned to their bars, like two years ago.
