Boob Talks
If women’s breasts could speak to each other, what would they say? This is our last campaign for the Peruvian League Against Cancer. In a year where Breast cancer is the second cause of death in Peru, we created: Boob Talks. With the help of different recognized actresses we tried to introduce the mammography examen in people’s dialogue. The result? Boob Talks had a massive PR for free in the different media news around the country, also the appointments of mammography in our website increased by 80%.
