Burger King - Mantelorogía
For Valentine’s Day, Burger King decided to do something different by creating an experience for every kind of love. That’s how Mantelorogía was born: an experience where the leftover food on your tray liner: fries, ketchup, onions, buns, lettuce, and more, became the signs that revealed your romantic future. We trained an AI model with references from the world of mysticism to interpret these “symbols” and generate a personalized love prediction.
The idea transformed an everyday dining moment into a fun, highly shareable social experience. With Mantelorogía, everyone got to celebrate Valentine’s Day in their own unique way.
The idea transformed an everyday dining moment into a fun, highly shareable social experience. With Mantelorogía, everyone got to celebrate Valentine’s Day in their own unique way.