CRISTAL BEER, NEW IMAGE
2022. A better year, we return to “normality”. An also, a year in which Cristal Beer celebrates 100 years. The perfect moment to launch our new image. Therefore, we decided to question this return to "normality", because we believe that we can return better if we eradicate all the things we normalized as a society, like discrimination, racism, alcohol abuse, and more. Thus, we joined the voices of the youngest, a generation that does not remain silent and is willing to fight for change. With this campaign, we reached audience levels never reached before, like the youngest. And also, Cristal still be leading the sales.
