The Helping Pots
There is something that Peruvians do in times of crisis. It is called Common Pots: large pots filled with food that feed thousands of families in need, but due to Covid-19, the demand for these pots increased significantly. How could a beer help in this situation?
The secret was hidden in our cans. They share the same material, so we decided to donate our Cristal cans, melt them, and with all the aluminum, created more Pots to feed thousands of families. With the help from our allies, we sent the pots filled with food around the country. The best result: 21 900 000 plates of food delivered per year.
The secret was hidden in our cans. They share the same material, so we decided to donate our Cristal cans, melt them, and with all the aluminum, created more Pots to feed thousands of families. With the help from our allies, we sent the pots filled with food around the country. The best result: 21 900 000 plates of food delivered per year.
