https://luisalburqueque.com luisalburqueque Sun, 02 Aug 2026 22:26:19 +0000 https://luisalburqueque.com en https://luisalburqueque.com/Homepage Mon, 24 Feb 2025 03:23:28 +0000 luisalburqueque https://luisalburqueque.com/Homepage https://luisalburqueque.com/American-Eagle Sun, 02 Aug 2026 21:24:33 +0000 luisalburqueque https://luisalburqueque.com/American-Eagle American Eagle - The New “Águila” Instead of launching a traditional fashion campaign, we turned Jorge Campos’ collection launch for American Eagle into a cultural phenomenon. We tapped into one of the biggest rivalries in Mexican football between Pumas and Club América, the latter known as “Las Águilas” (The Eagles), the lifelong rival of the club where Jorge Campos became a legend, to make people believe he was switching sides. The stunt sparked a massive social media conversation before revealing it was all part of the collection launch. Rather than simply talking about football, the brand became part of the conversation, transforming a product launch into a cultural moment that all of Mexico was talking about. <img width="7063" height="5008" width_o="7063" height_o="5008" data-src="https://freight.cargo.site/t/original/i/3e0a4ec8f1de81835e7a9be875bfa1179f579966cf831894863fa92eb36b4744/AE_The-New-Eagle_Board.JPG" data-mid="252316586" border="0" src="https://freight.cargo.site/w/1000/i/3e0a4ec8f1de81835e7a9be875bfa1179f579966cf831894863fa92eb36b4744/AE_The-New-Eagle_Board.JPG" /> https://luisalburqueque.com/Literacy-Pen Thu, 11 Apr 2024 16:13:10 +0000 luisalburqueque https://luisalburqueque.com/Literacy-Pen Literacy Pen - World Literacy Foundation According to the latest UNESCO data, 773 million people worldwide struggle with illiteracy, a challenge that deepens social inequalities and emotionally and psychologically impacts millions, limiting lifetime opportunities. Despite extensive efforts to develop literacy programs and methods, they have often faltered due to their complexity. In a groundbreaking response to this crisis we introduce a revolutionary educational tool: The Literacy Pen, an innovative device empowers illiterate individuals to initiate writing and reading instantly, marking a significant leap forward in literacy advancement efforts worldwide. <img width="7063" height="5008" width_o="7063" height_o="5008" data-src="https://freight.cargo.site/t/original/i/274477a637ccbf1c8c12fdfd8f62c2980c9ba030e1364f449acf0527f001e1a0/2---Literacy-Pen-by-World-Literacy-Foundation---Board.jpg" data-mid="210412262" border="0" src="https://freight.cargo.site/w/1000/i/274477a637ccbf1c8c12fdfd8f62c2980c9ba030e1364f449acf0527f001e1a0/2---Literacy-Pen-by-World-Literacy-Foundation---Board.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/26004e75dfbafe469880a37201cb331c4df7251bd3860dbe0b1ff42f48c0688e/Literacy-Pen-01.jpg" data-mid="208760741" border="0" src="https://freight.cargo.site/w/1000/i/26004e75dfbafe469880a37201cb331c4df7251bd3860dbe0b1ff42f48c0688e/Literacy-Pen-01.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/9fe7a4347f870f31458765841826d42bf9148162d68acdbf2d1000115e118372/Literacy-Pen-02.jpg" data-mid="208760742" border="0" src="https://freight.cargo.site/w/1000/i/9fe7a4347f870f31458765841826d42bf9148162d68acdbf2d1000115e118372/Literacy-Pen-02.jpg" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/2d96fd3cf24872360e274b7ff2b3809f93b2daff5fcbe2af048112481b1a6f90/Literacy-Pen-05.jpg" data-mid="208760746" border="0" src="https://freight.cargo.site/w/1000/i/2d96fd3cf24872360e274b7ff2b3809f93b2daff5fcbe2af048112481b1a6f90/Literacy-Pen-05.jpg" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/94d65387247fb837980ca135fef2ae939b1e8878850ff5086503f35ced89a7dd/Literacy-Pen-04.jpg" data-mid="208760745" border="0" src="https://freight.cargo.site/w/1000/i/94d65387247fb837980ca135fef2ae939b1e8878850ff5086503f35ced89a7dd/Literacy-Pen-04.jpg" /> https://luisalburqueque.com/The-Latino-Suitor Sun, 12 May 2024 07:45:38 +0000 luisalburqueque https://luisalburqueque.com/The-Latino-Suitor The Latino Suitor - Netflix Bridgerton is one of the most popular series on Netflix, with millions of fans worldwide. After two seasons, its new season will premiere on May 16th, where we will finally see the romantic resolution between Penelope Featherington and Colin Bridgerton, who broke her heart in the previous season. To introduce Season 3, Media.Monks and Netflix decided to respond to the fans' request to see Colin suffer. That's why they created The Latino Suitor and introduced a new prospect for Penelope, but not just any suitor: Aarón Díaz, one of the most famous and beloved telenovela-leading men of all time. Alongside him, they launched a campaign where he declares his rivalry with Colin and his love for Penelope, with many romantic gestures and actions in a real telenovela style. <img width="5900" height="4100" width_o="5900" height_o="4100" data-src="https://freight.cargo.site/t/original/i/e14e55c7c6903cf6856a4f89196e673e5bc0f0d974c41bb8cc0e09c5df93ff3a/Netflix_Latino-Suitor_Board.jpg" data-mid="219231118" border="0" src="https://freight.cargo.site/w/1000/i/e14e55c7c6903cf6856a4f89196e673e5bc0f0d974c41bb8cc0e09c5df93ff3a/Netflix_Latino-Suitor_Board.jpg" /> https://luisalburqueque.com/Bottle-Tiles Tue, 08 Nov 2022 16:14:45 +0000 luisalburqueque https://luisalburqueque.com/Bottle-Tiles Bottle Tiles - AB InBev Arequipa - Peru, is the city with the highest UV radiation on the planet, fortunately, they have Arequipeña, the regional beer from AB InBev in Peru, which bottles have always been designed to resist UV light, so we decided to use the bottles to protect our people. We present: Bottle Tiles. We cut and join the Arequipeña bottles, to create tiles, inspired in the architecture of the city, we set up them in the areas where the sun is threatening. Because protect our people is what matter. <img width="2800" height="3842" width_o="2800" height_o="3842" data-src="https://freight.cargo.site/t/original/i/da626937b56b95ce2ec35bcb48cfe054bc498649040088bb4d35f8bc7ec48c57/Bottle-Tiles_Arequipea_1.jpg" data-mid="184787746" border="0" src="https://freight.cargo.site/w/1000/i/da626937b56b95ce2ec35bcb48cfe054bc498649040088bb4d35f8bc7ec48c57/Bottle-Tiles_Arequipea_1.jpg" /> <img width="7063" height="5008" width_o="7063" height_o="5008" data-src="https://freight.cargo.site/t/original/i/7b1323a7495b2313b3ae60c9f134740fcbb9baa9bcebeaa7ece3a44f934461e3/Bottle-Tiles_Arequipena_Board_CMYK.jpg" data-mid="177135439" border="0" src="https://freight.cargo.site/w/1000/i/7b1323a7495b2313b3ae60c9f134740fcbb9baa9bcebeaa7ece3a44f934461e3/Bottle-Tiles_Arequipena_Board_CMYK.jpg" /> <img width="2800" height="1575" width_o="2800" height_o="1575" data-src="https://freight.cargo.site/t/original/i/046a40883c5d3c913cc02d8ae03bf78a5ab6deb53ba941da3551171775a17062/Bottle-Tiles_Arequipea_6.jpg" data-mid="184787547" border="0" src="https://freight.cargo.site/w/1000/i/046a40883c5d3c913cc02d8ae03bf78a5ab6deb53ba941da3551171775a17062/Bottle-Tiles_Arequipea_6.jpg" /> <img width="2800" height="1575" width_o="2800" height_o="1575" data-src="https://freight.cargo.site/t/original/i/161c2d1d8624a4e5218b21c3827ae78f7114b427868904080eadc6416bb5f3d2/Bottle-Tiles_Arequipea_7b.jpg" data-mid="184787549" border="0" src="https://freight.cargo.site/w/1000/i/161c2d1d8624a4e5218b21c3827ae78f7114b427868904080eadc6416bb5f3d2/Bottle-Tiles_Arequipea_7b.jpg" /> <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/dcbdc4385ff52d1a28b371000112c60f04d2cf2f9c08f338ace3de84bdd39f4d/Arequipea-Bottle-Tiles_Collage.jpg" data-mid="175032812" border="0" src="https://freight.cargo.site/w/1000/i/dcbdc4385ff52d1a28b371000112c60f04d2cf2f9c08f338ace3de84bdd39f4d/Arequipea-Bottle-Tiles_Collage.jpg" /> <img width="2800" height="1920" width_o="2800" height_o="1920" data-src="https://freight.cargo.site/t/original/i/51a8a717b87745a95342e3157d5d4082a528a3fb81843132e0a29cc7692505f0/Bottle-Tiles_Arequipea_10.jpg" data-mid="184787849" border="0" src="https://freight.cargo.site/w/1000/i/51a8a717b87745a95342e3157d5d4082a528a3fb81843132e0a29cc7692505f0/Bottle-Tiles_Arequipea_10.jpg" /> <img width="3346" height="1884" width_o="3346" height_o="1884" data-src="https://freight.cargo.site/t/original/i/51edf7c0637c78fadc6db0d24ae3f085752ac1c5b816eca91980c4b06cf20725/Captura-de-Pantalla-2023-04-23-a-las-16.40.32.png" data-mid="176380990" border="0" src="https://freight.cargo.site/w/1000/i/51edf7c0637c78fadc6db0d24ae3f085752ac1c5b816eca91980c4b06cf20725/Captura-de-Pantalla-2023-04-23-a-las-16.40.32.png" /> <img width="3360" height="1792" width_o="3360" height_o="1792" data-src="https://freight.cargo.site/t/original/i/7132c4968b7704f157001015a7ff92f942441c1b0c96856784c6f455901f9e46/Captura-de-Pantalla-2023-04-15-a-las-16.18.14.png" data-mid="175495583" border="0" src="https://freight.cargo.site/w/1000/i/7132c4968b7704f157001015a7ff92f942441c1b0c96856784c6f455901f9e46/Captura-de-Pantalla-2023-04-15-a-las-16.18.14.png" /> <img width="3350" height="1634" width_o="3350" height_o="1634" data-src="https://freight.cargo.site/t/original/i/1547a3898416760a49ccbd4e756746e9618c0479eb314d507feb721f0ef9d6cd/Captura-de-Pantalla-2023-04-18-a-las-00.12.30.png" data-mid="175728753" border="0" src="https://freight.cargo.site/w/1000/i/1547a3898416760a49ccbd4e756746e9618c0479eb314d507feb721f0ef9d6cd/Captura-de-Pantalla-2023-04-18-a-las-00.12.30.png" /> <img width="3348" height="1776" width_o="3348" height_o="1776" data-src="https://freight.cargo.site/t/original/i/c1ba91de3fb3d72cffbf93fe53b973e30c14b95dff7b1dd7b2a7551e59052474/Captura-de-Pantalla-2023-04-15-a-las-16.18.37.png" data-mid="175495587" border="0" src="https://freight.cargo.site/w/1000/i/c1ba91de3fb3d72cffbf93fe53b973e30c14b95dff7b1dd7b2a7551e59052474/Captura-de-Pantalla-2023-04-15-a-las-16.18.37.png" /> <img width="3360" height="1762" width_o="3360" height_o="1762" data-src="https://freight.cargo.site/t/original/i/b8b2434cab0f68c994ea0ff40a5ce02e77a53c7b9cf10419470e3f126c7a72be/Captura-de-Pantalla-2023-04-15-a-las-16.20.51.png" data-mid="175495593" border="0" src="https://freight.cargo.site/w/1000/i/b8b2434cab0f68c994ea0ff40a5ce02e77a53c7b9cf10419470e3f126c7a72be/Captura-de-Pantalla-2023-04-15-a-las-16.20.51.png" /> <img width="3356" height="1724" width_o="3356" height_o="1724" data-src="https://freight.cargo.site/t/original/i/921db718ae2a26ab695d0e5d1f74cbe08aeea61c13bdfded030a34dae2c934f4/Captura-de-Pantalla-2023-04-15-a-las-16.21.37.png" data-mid="175495597" border="0" src="https://freight.cargo.site/w/1000/i/921db718ae2a26ab695d0e5d1f74cbe08aeea61c13bdfded030a34dae2c934f4/Captura-de-Pantalla-2023-04-15-a-las-16.21.37.png" /> https://luisalburqueque.com/The-Unlikely-Alliance Mon, 16 Jun 2025 01:34:12 +0000 luisalburqueque https://luisalburqueque.com/The-Unlikely-Alliance The Unlikely Alliance - Netflix Ending the Eternal Rivalry Between Books and Films Pedro Páramo by Juan Rulfo (1957) is a cornerstone of Mexican literature—so iconic and revered that any attempt to adapt it for the screen was long considered untouchable. So when Netflix announced a film adaptation, it was met with widespread skepticism. Could a movie ever do justice to such a deeply rooted classic? To shift the narrative, we created an unexpected alliance with Librerías Gandhi, Mexico’s most beloved bookstore chain, famously known for its witty, book-first campaigns that often poked fun at film adaptations. It was a bold move: teaming up with the ultimate book lovers to turn doubt into anticipation. Together with Netflix and Gandhi, we transformed a long-standing rivalry into a moment of cultural excitement. What began as playful tension evolved into a striking visual campaign: towering billboards featuring both brands in their signature styles. Gandhi’s unmistakable yellow read, “Fans of Pedro Páramo’s film,” while Netflix’s sleek black countered with, “Fans of Pedro Páramo’s book.” For once, it wasn’t books vs. film thanks to The Unlikely Alliance.&nbsp; <img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/75fda9d1a92b475336d5052dc6055da07de8b51c83ea17a820f665918b3cc181/Pedro-Paramos-Truce_01.jpg" data-mid="234595752" border="0" src="https://freight.cargo.site/w/1000/i/75fda9d1a92b475336d5052dc6055da07de8b51c83ea17a820f665918b3cc181/Pedro-Paramos-Truce_01.jpg" /> https://luisalburqueque.com/Napkin-Suit Wed, 12 Apr 2023 03:43:18 +0000 luisalburqueque https://luisalburqueque.com/Napkin-Suit KFC Napkin Suit Many clothing goes out of fashion, but eating KFC with your bare hands will always be in fashion. That’s why we created The Napkin Suit, a suit that helps you not to stain while you eat and to always be fashionable with what you wear. If you want to get a KFC Napkin Suit, sorry, it’s sold out.&nbsp; Thanks to Napkin Suit, we could launch with success our new stores in Peru&nbsp;and increased the sales by 18%. <img width="4000" height="2836" width_o="4000" height_o="2836" data-src="https://freight.cargo.site/t/original/i/f30bfbef5fe5949beb71a0a1ee9e9fd126efd54e7de46ef26f2a89282d0b219f/KFC_The-Napkin-Suit.jpg" data-mid="175031819" border="0" src="https://freight.cargo.site/w/1000/i/f30bfbef5fe5949beb71a0a1ee9e9fd126efd54e7de46ef26f2a89282d0b219f/KFC_The-Napkin-Suit.jpg" /> <img width="2000" height="754" width_o="2000" height_o="754" data-src="https://freight.cargo.site/t/original/i/3d74843c04ca7d3efcbc72a4846dc1136727445685f6f760434b9daf3197a63e/KFC_2000_c.png" data-mid="175031811" border="0" src="https://freight.cargo.site/w/1000/i/3d74843c04ca7d3efcbc72a4846dc1136727445685f6f760434b9daf3197a63e/KFC_2000_c.png" /><img width="2500" height="932" width_o="2500" height_o="932" data-src="https://freight.cargo.site/t/original/i/c310f7f7e515bf1df3f5a2f0cd97586c3f67eed7aa0ac73ea0dee7ccb32fbdec/KFC_Napkin-suit-4.jpg" data-mid="175031814" border="0" src="https://freight.cargo.site/w/1000/i/c310f7f7e515bf1df3f5a2f0cd97586c3f67eed7aa0ac73ea0dee7ccb32fbdec/KFC_Napkin-suit-4.jpg" /><img width="2500" height="932" width_o="2500" height_o="932" data-src="https://freight.cargo.site/t/original/i/959aeefd31ba2244b88c0b0cac9dfdb73d4a756823fec2fabe5ef88ed552dee9/KFC_Napkin-suit-3.jpg" data-mid="175031813" border="0" src="https://freight.cargo.site/w/1000/i/959aeefd31ba2244b88c0b0cac9dfdb73d4a756823fec2fabe5ef88ed552dee9/KFC_Napkin-suit-3.jpg" /><img width="2500" height="932" width_o="2500" height_o="932" data-src="https://freight.cargo.site/t/original/i/bcef9dab1d3bff87df4a524de56ca760f8a685a871856d82f7c70d073755e7b6/KFC_Napkin-suit-5.jpg" data-mid="175031815" border="0" src="https://freight.cargo.site/w/1000/i/bcef9dab1d3bff87df4a524de56ca760f8a685a871856d82f7c70d073755e7b6/KFC_Napkin-suit-5.jpg" /><img width="2500" height="932" width_o="2500" height_o="932" data-src="https://freight.cargo.site/t/original/i/27e4619c6f88cfffea758b88b53e3c8a67b3a1e8bb6f067324dc26fedb3867f1/KFC_Napkin-suit-13.jpg" data-mid="175031816" border="0" src="https://freight.cargo.site/w/1000/i/27e4619c6f88cfffea758b88b53e3c8a67b3a1e8bb6f067324dc26fedb3867f1/KFC_Napkin-suit-13.jpg" /><img width="2500" height="932" width_o="2500" height_o="932" data-src="https://freight.cargo.site/t/original/i/b3b55e3ff72b581c173b80bbc24a83b45872c95675301079e57303d081b8b352/KFC_Napkin-suit-14.jpg" data-mid="175031818" border="0" src="https://freight.cargo.site/w/1000/i/b3b55e3ff72b581c173b80bbc24a83b45872c95675301079e57303d081b8b352/KFC_Napkin-suit-14.jpg" /><img width="2500" height="932" width_o="2500" height_o="932" data-src="https://freight.cargo.site/t/original/i/c1507ac27cdb0abb52125fa636208c97c62ec993d16853e96e2da85389a43a34/KFC_Napkin-suit-10.jpg" data-mid="175031817" border="0" src="https://freight.cargo.site/w/1000/i/c1507ac27cdb0abb52125fa636208c97c62ec993d16853e96e2da85389a43a34/KFC_Napkin-suit-10.jpg" />&nbsp; https://luisalburqueque.com/Boob-talks Sun, 25 Oct 2020 21:01:13 +0000 luisalburqueque https://luisalburqueque.com/Boob-talks Boob Talks If women’s breasts could speak to each other, what would they say? This is our last campaign for the Peruvian League Against Cancer. In a year where Breast cancer is the second cause of death in Peru, we created: Boob Talks. With the help of different recognized actresses we tried to introduce the mammography examen in people’s dialogue. The result? Boob Talks had a massive PR for free in the different media news around the country, also the appointments of mammography in our website increased by 80%. <img width="3500" height="1819" width_o="3500" height_o="1819" data-src="https://freight.cargo.site/t/original/i/f07c78e4673bf6faf97f54063d468b7353c163919000fdcd62a1f330269ae5ce/Key_visual.jpg" data-mid="89311942" border="0" src="https://freight.cargo.site/w/1000/i/f07c78e4673bf6faf97f54063d468b7353c163919000fdcd62a1f330269ae5ce/Key_visual.jpg" /> <img width="2258" height="1352" width_o="2258" height_o="1352" data-src="https://freight.cargo.site/t/original/i/25d882379419144835f0fcb95c3607391ff5422d73cb0c3e9c31dd54469ef029/Boob-Talk---AdAge.jpg" data-mid="89311831" border="0" src="https://freight.cargo.site/w/1000/i/25d882379419144835f0fcb95c3607391ff5422d73cb0c3e9c31dd54469ef029/Boob-Talk---AdAge.jpg" /> <img width="2500" height="1269" width_o="2500" height_o="1269" data-src="https://freight.cargo.site/t/original/i/0ee82ccfc4a1cdd6cc51ff218bb7a67033ee3532a863efecd9720c89eb3fed48/Captura-de-Pantalla-2020-10-28-a-las-1.52.05-a.-m..png" data-mid="141570617" border="0" src="https://freight.cargo.site/w/1000/i/0ee82ccfc4a1cdd6cc51ff218bb7a67033ee3532a863efecd9720c89eb3fed48/Captura-de-Pantalla-2020-10-28-a-las-1.52.05-a.-m..png" /> https://luisalburqueque.com/Mantelorogia Sun, 02 Aug 2026 22:26:19 +0000 luisalburqueque https://luisalburqueque.com/Mantelorogia Burger King - Mantelorogía&nbsp; For Valentine’s Day, Burger King decided to do something different by creating an experience for every kind of love. That’s how Mantelorogía was born: an experience where the leftover food on your tray liner: fries, ketchup, onions, buns, lettuce, and more, became the signs that revealed your romantic future. We trained an AI model with references from the world of mysticism to interpret these “symbols” and generate a personalized love prediction. The idea transformed an everyday dining moment into a fun, highly shareable social experience. With Mantelorogía, everyone got to celebrate Valentine’s Day in their own unique way. https://luisalburqueque.com/The-School-of-Basic-Economics Wed, 08 Jan 2020 18:25:24 +0000 luisalburqueque https://luisalburqueque.com/The-School-of-Basic-Economics The School of Basic Economics The 95% of Peruvians don’t have a good financial education, which means they don't know how to manage their money, causing many problems at home. That's why we transformed our bank offices around the country into hundreds of classrooms where millions of people could learned how to manage their money efficiently. The result: 21 cities, 370 new schools, 50 000 class hours, thousands of people learned basic economics. <img width="2500" height="932" width_o="2500" height_o="932" data-src="https://freight.cargo.site/t/original/i/de11989c2f731fae565588a6c7fabb79dc77dc7fff41c782daba3f8de650f94e/3.jpg" data-mid="141585311" border="0" src="https://freight.cargo.site/w/1000/i/de11989c2f731fae565588a6c7fabb79dc77dc7fff41c782daba3f8de650f94e/3.jpg" /><img width="2500" height="932" width_o="2500" height_o="932" data-src="https://freight.cargo.site/t/original/i/1118c2f2b95f184d4aae6ef1bdec91d76de3287af24e02bc009795f20a7b5fa1/2-1.jpg" data-mid="141585313" border="0" src="https://freight.cargo.site/w/1000/i/1118c2f2b95f184d4aae6ef1bdec91d76de3287af24e02bc009795f20a7b5fa1/2-1.jpg" /> <img width="2500" height="932" width_o="2500" height_o="932" data-src="https://freight.cargo.site/t/original/i/6f78eeb895907a1f4d09baadc11ac79b3325172eb3aadd2fc28f9f8025aa5793/1-2.jpg" data-mid="141585312" border="0" src="https://freight.cargo.site/w/1000/i/6f78eeb895907a1f4d09baadc11ac79b3325172eb3aadd2fc28f9f8025aa5793/1-2.jpg" /> Case Study and Board in Spanish <img width="3500" height="2426" width_o="3500" height_o="2426" data-src="https://freight.cargo.site/t/original/i/9be5cc3242a7e41d4636d8625a3f84af4cf31e3dbbc2f23c6b8cf102e29bb8b9/BCP-Escuela-de-Finanzas-para-Todos.jpg" data-mid="89305433" border="0" src="https://freight.cargo.site/w/1000/i/9be5cc3242a7e41d4636d8625a3f84af4cf31e3dbbc2f23c6b8cf102e29bb8b9/BCP-Escuela-de-Finanzas-para-Todos.jpg" />